Using email to communicate with your friends, family, and coworkers about your fundraising efforts makes it fast and easy for people to contribute to Run for Hope on your behalf. In fact, some of our team members use email and social media strategies exclusively to meet their goal.
In order for this to be an effective tool, you’ll need to follow the steps below. One email or letter is usually not enough these days with all the communication we receive. Team members who reach and even exceed their goal most often utilize a combination of letters, emails and social media strategies.
Here’s how it works. If you choose not to send physical letters, you’ll want to use an email template to send to your email list. Make sure to personalize it and most importantly always send individual emails addressed to individual people. Otherwise, it’s in danger of being seen as spam and won’t be read.
About ten days later, use this template to send an email to the same list, excluding those who have already donated or have already received a physical letter from you.
About a week after that, send one final email. Don’t worry about seeming too pushy by sending another email. Many people simply put a fundraising letter or email on their mental or physical to-do list and accidentally forget about it. Then they are often disappointed to realize that the opportunity to make a contribution has come and gone. So, go for it!
Run for Hope is a group of people uniting to have fun and raise funds for New Hope Academy of Franklin, TN. Together we promote the school’s mission of turning racial division, class segregation, and spiritual poverty into community, possibility, and vision. Together we can ignite hope and bring lasting transformation to our community.