Fundraising 101

We’ve designed our fundraising program to help you reach your goal as quickly and easily as possible. It’s a simple, 5-step process. Why not get started today? You will be there before you know it.

• Set up your online fundraising page
• Personalize your sample fundraising letter & compile a list of names and address of family and friends
• Address and stamp your letters; put them in the mail
• Send your fundraising emails
• Implement social media strategies

Setup Your Online Fundraising Page

Your online fundraising page is your biggest asset as you work to meet your goal. Keep in mind that the average online donation is significantly higher than the average donation made by check. So, whenever possible, direct your supporters to your fundraising page to make donations. Setting up your page is very simple, it will take you less than 15 minutes to complete.

Click here and you will be directed to the First Giving website, our online donation partner.

Click the green “Start Fundraising” button and follow the instructions to set up your page.

Personalize your page: Make sure to upload a picture of yourself (it doesn’t have to be an athletic picture) and personalize the message a bit, telling your audience why you decided to run or walk with Run for Hope. When you complete the set-up, you will be given a URL for your page. Use this in all communication with your supporters. Congratulations, you are now ready to accept donations online!

Set your goal high! You are only held to the commitment you agreed to at registration. But you can set your goal higher on your FirstGiving page and try for more.

View example FirstGiving page

Sample Fundraising Letters

Think writing a fundraising letter is going to be difficult?  Think again.  We’ve made it easy with our Sample Letter. Just click the button to download, personalize it, and print!

Additional Instructions:
Compile a list of friends, relatives, co-workers, etc. to send you letter too. Don’t be afraid to include those you haven’t talked to in a while, or those who you aren’t sure will give. You’ll be surprised where your donations come from.

Optional: Include a self-addressed, stamped envelope in your letter. (To make that piece as easy as possible, print out labels with the following address on them.)

All checks should be mailed to
New Hope Academy, 1820 Downs Blvd., Franklin, TN 37064

Make sure to remind your supporters to include YOUR NAME and “Run for Hope” in the memo line of their check. We want to make sure you get credit for every contribution made on your behalf.

All donations are 100% tax-deductible, as New Hope is a 501(c)(3) non-profit.

Sample Fundraising Letter

Email Templates

Using email to communicate with your friends, family, and coworkers about your fundraising efforts makes it fast and easy for people to contribute to Run for Hope on your behalf. In fact, some of our team members use email and social media strategies exclusively to meet their goal.

In order for this to be an effective tool, you’ll need to follow the steps below. One email or letter is usually not enough these days with all the communication we receive. Team members who reach and even exceed their goal most often utilize a combination of letters, emails, and social media strategies.

Initial Email Template Follow-up Email Final Email

Here’s how it works. If you choose not to send physical letters, you’ll want to use an email template to send to your email list. Make sure to personalize it and most importantly always send individual emails addressed to individual people. Otherwise, it’s in danger of being seen as spam and won’t be read.

About ten days later, use this template to send an email to the same list, excluding those who have already donated or have already received a physical letter from you.

About a week after that, send one final email. Don’t worry about seeming too pushy by sending another email. Many people simply put a fundraising letter or email on their mental or physical to-do list and accidentally forget about it. Then they are often disappointed to realize that the opportunity to make a contribution has come and gone. So, go for it!

Initial Email Template Follow-up Email Template Final Email Template