Social Media Strategies


Do you use Facebook, Instagram or  Twitter? Do you have a blog or website? If you do, these are fundraising goldmines. We’ve had many participants leverage the power of social media and the internet to bring in significant Run for Hope donations. Here are just a few ways to do that. There are countless ways to utilize social media, so be creative!

Update your status on Facebook or Twitter regularly with something like:

Help me run (or walk) 13 miles to bring about racial reconciliation in our community.  I need 40 ppl to donate $25, will you be one?  [include link to personal page]

To make the link shorter, head to

Invite your friends/audience to participate in your training experience

Simply asking people to give via social media isn’t enough.  You don’t want your Facebook friends or your Twitter audience to feel like you are spamming them.  You want to invite them into your training experience.  You need to regularly—in fact, MUCH more often than you “ask” for something—post about your training, what you’re learning about yourself, and about the cause behind Run for Hope.

Here are a few examples:

About your experience:

Just got back from a 6 mile run with my @runfornewhope team! This is the farthest I’ve ever run. Amazingly, I feel great.

Today I’ll run 12 miles with my team on the Nashville Marathon course. The big day is only one month away. Can’t believe how far I’ve come.

About what you’re learning about yourself:

Missed a couple runs last week. Realizing that I don’t have to train perfectly to complete the race. It’s not about perfect, it’s about who I’m becoming along the way.

Never thought of myself as an athlete, but training for this half marathon makes me wonder what else I can do that seems impossible now.

About the cause:

Did you know that @nhafranklin reserves half of its seats for children from low-income families & provides them with scholarships?

New Hope Academy is truly the embodiment of MLK’s “I have a dream” speech. If you haven’t watched it since you were in school, take a minute and be inspired.